The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets.
Headquartered in New York, USA and Haarlem, The Netherlands, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.
ACNielsen promotes and enforces a policy of Equal Employment Opportunity (EEO) for all individuals.
In 1931, Arthur C. Nielsen, Sr., wrote the Nielsen Code, defining the principles that would guide ACNielsen to global leadership in marketing research. The Code remains relevant today and continues to guide our business.
Impartiality
Be influenced by nothing but your clients' interests. Tell them the truth.
Thoroughness
Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.
Accuracy
Watch every detail that affects the accuracy of your work.
Integrity
Keep the problems of clients and prospects confidential. Divulge information only with their consent.
Economy
Employ every economy consistent with thoroughness, accuracy and reliability.
Price
Quote prices that will yield a fair profit. Never change your price unless warranted by a change in specifications.
Delivery
Give your clients the earliest delivery consistent with quality - whatever the inconvenience to us.
Service
Leave no stone unturned to help your clients realize maximum profits from their investment.
- Television audience measurement
- Print readership measurement
- Internet audience measurement
- Advertising expenditure and content information
- Entertainment information and services
- Media planning services
- Advertising rate and circulation data
- Point-of-sale retail measurement
- Consumer panels
- Customized research
- New product sales forecasting
- Consumer segmentation and targeting
- Marketing campaign tracking
- Analysis and consulting
- Publications, trade shows, and digital business-to-business products and services
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